Need leads right now? Google Ads puts you at the top of search results today, not in three months.
SEO takes time. You might wait 3-6 months before you see real movement in your rankings. Google Ads (what we call PPC, or pay-per-click) skips the queue. You pay to appear at the top of Google for specific search terms, and you only pay when someone actually clicks on your ad.
For a tradesman, the maths usually works like this: a click for "emergency plumber Manchester" might cost £8-£15. If one in five clicks turns into a phone call, and one in three of those calls becomes a job worth £200-£500, the return is solid. We've seen clients get a 5:1 return on their ad spend within the first month.
The trick is knowing which keywords to target, what to write in the ad, and where to send people when they click. Get any of those wrong and you'll burn through your budget with nothing to show for it.
Our management fee starts at £199/month on top of your Google Ads budget. We recommend starting with a minimum ad budget of £300-£500/month for tradesmen in most UK cities. In competitive areas like London or for high-value services like full renovations, you might need £800-£1,200/month to get enough clicks to make it worthwhile.
We'll tell you upfront what budget makes sense for your trade and area. If the numbers don't work, we'll say so rather than take your money.
We'll review your market and tell you whether PPC makes sense for your business right now.